Selling to Informal Markets

By: Farayi Ziswa

Africa is one of the fastest-growing regions in the world. But most businesses fail there for one simple reason:
They do not understand informal markets.
In Selling to Informal Markets, Farayi Ziswa shares practical lessons from years of experience as a businessman and sales coach working across African markets. This book shows you how informal markets actually work — and how to succeed inside them.
This is not theory. This is field-tested knowledge from real selling, real failures, and real results.

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